Generative Engine Optimization (GEO) for ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews. The successor to SEO — where SEO optimizes for ranking, GEO optimizes for AI citation. In 2026, over 50% of search queries are answered by AI without click-through. GEO is now mandatory.
Generative Engine Optimization (GEO) is the practice of structuring website content so AI assistants cite the site as a source. Where traditional SEO optimizes a page to rank #1 in Google's blue-link results, GEO optimizes content to be cited in AI Overviews, ChatGPT answers, Claude responses, Perplexity searches, and Gemini outputs.
In 2026, more than 50% of search queries end without a click — the user gets the answer directly from the AI assistant. Without GEO, your brand is invisible in that 50%. AEN was one of the first agencies in Europe to ship GEO methodology as a default service.
Structured company facts at /llms.txt. Read by ChatGPT, Claude, Perplexity, Gemini during crawl. Critical: company description, services, pricing, locations, founder.
Organization, LocalBusiness, Service, FAQPage, Person, BreadcrumbList. LLMs cite sites with rich structured data 30-50% more often.
6-8 Q&A per page, structured as FAQPage schema. AI Overviews extract directly from FAQ blocks. Natural-language questions, 50-100 word answers.
"What is X?" content patterns. AI extracts the first sentence as the canonical definition. AEN structures every service with explicit definition blocks.
LLMs cite content with specific numbers 15-30% more often. AEN adds explicit statistics with attribution: "according to X, Y%".
Evidence-sandwich pattern: claim → evidence list → conclusion. AI parses this structure and quotes the conclusion with the claim.
Practice of structuring content so AI assistants (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews) cite the site. Successor to SEO. In 2026, over 50% of queries are answered by AI without click-through.
SEO optimizes for ranking in Google blue links. GEO optimizes for citation in AI responses. Different mechanics: GEO needs llms.txt, FAQ schema, statistics with sources, expert quotes.
AI Overview citations: 2-6 weeks. ChatGPT/Claude/Perplexity: 4-12 weeks depending on domain authority. Compound results over 6-12 months as LLMs retrain.
llms.txt, Schema.org graph, FAQ blocks (6-8 per page), definition blocks, statistics with sources, expert quotes, hidden semantic snapshots.
Included in every Combo (€7,500). Standalone Sprint from €3,900. Ongoing work on request.
1 hour. We test your site against ChatGPT, Claude and Perplexity for current citation status. Written action plan with priorities.