— The brief
An aesthetic-dentistry studio in Kalamaria. The clinical brief was simple — make the smile feel inevitable. Identity, 3D smile-preview, multilingual web. The kind of practice you trust before you sit down.
Brand composition · sprint two.
— In detail
Section · results
Most clinic sites lead with stock teeth and a "why choose us" list. We led with numbers and faces — a single mineral-green stat panel followed straight by real before/after pairs. Nothing claimed that isn't visible underneath.
Booking · scroll position 4000
Dental brands habitually shout. We chose two channels, one accent, two short lines, no exclamation. The button reads as a hand extended — "Start today, your perfect smile is waiting" — not as a sales floor.
— The thesis
Brand voice · Smile Design Aesthetic Kalamaria, Thessaloniki / 2026
A patient sees their new smile in a render — before any drill touches enamel. Confidence, modelled. Then made.
— See it live
smiledesign→Next case