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01 / Insight
A mascot that plays along.
Δοντάκι is not a logo — it is a companion through every page. No Disney IP, no stock cartoon. An original world for kids.
Case 07 / 2026 · Pediatric Dentistry · Identity · Web
— The brief
Pediatric dentistry in Thessaloniki. A practice kids do not fear and parents trust. With its own mascot, own world, own voice.
Mascot Δοντάκι · sprint one.
— In detail
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Δοντάκι is not a logo — it is a companion through every page. No Disney IP, no stock cartoon. An original world for kids.
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What parents read vs. what kids see — two tracks, one system. Parents get trust. Kids get curiosity.
— The thesis
Brand voice · Happy Tooth World Thessaloniki / 2026
Parents refer onward — the only advertising that counts.
— See it live
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